Virtual reality through the customer journey : framework and propositions
Linda D. Hollebeek, Moira K. Clark, Tor W. Andreassen, Valdimar Sigurdsson, Dale Smith
| Year of publication: |
2020
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|---|---|
| Authors: | Hollebeek, Linda D. ; Clark, Moira K. ; Andreassen, Tor W. ; Valdimar Sigurdsson ; Smith, Dale |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-12
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| Subject: | Brand relationship quality | Customer journey | Engagement | Meaning-making | Virtual reality | Beziehungsmarketing | Relationship marketing | Virtuelle Realität | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102056 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012268819