Vision driven organizations: measurement techniques for group classification

This exploratory study examined the qualitative and quantitative financial measures that best describe the patterns, predictors, or degree of success for vision driven organizations. A framework was developed within the methodology to qualitatively partition and link the financial contributions of the organizational and strategic factors within visionary organizations. The qualitative measures were identified utilizing content analysis within the literature stream. Five financial indicators were chosen to represent the respective quantitative measures from 57 visionary organizations over a 16‐year period. The inferential test results from two multiple discriminant analyses and verifying MANOVA tests show the accuracy for predicting the level of a visionary organization at 84 percent. The results of this research suggest that group membership, either visionary or average visionary, can be predicted reliably from a set of financial indicators. This research further suggests that organizations can enhance their opportunities for sustained competitive advantage and supernormal profits by focusing on the alignment of ten core elements of vision driven strategies identified from within the research stream.