Visual aesthetic quotient : establishing the effects of computational aesthetic measures for servicescape design
Deepak S Kumar, Sunil Sahadev, and Keyoor Purani
| Year of publication: |
2024
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|---|---|
| Authors: | Kumar, Deepak S. ; Sahadev, Sunil ; Purani, Keyoor |
| Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 27.2024, 2, p. 250-267
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| Subject: | visual aesthetics | computational aesthetics | servicescapes | retail environments | image analytics | processing fluency | eye tracking | Ästhetik | Aesthetics | Produktgestaltung | Product design | Visuelle Wahrnehmung | Visual perception | Konsumentenverhalten | Consumer behaviour | Visualisierung | Visualization | Ladengestaltung | Store design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10946705231205000 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014580431