Visual Attention to Programming and Commercials: The Use of In-home Observations
| Year of publication: |
1995
|
|---|---|
| Authors: | Krugman, Dean M. ; Cameron, Glen T. ; White, Candace McKearney |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 24.1995, 1, p. 1-12
|