Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory
| Year of publication: |
1999
|
|---|---|
| Authors: | Pieters, Rik ; Rosbergen, Edward ; Wedel, Michel |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 36.1999, 4, p. 424-438
|