Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis

Erin Willis

Year of publication:	January-March 2017
Authors:	Willis, Erin
Published in:	Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 34.2017, 1, p. 1-17
Subject:	Advertising \| chronic illness \| health promotion \| media \| qualitative methods \| Werbung \| Werbewirkung \| Advertising effects \| Patienten \| Patients \| Direktmarketing \| Direct marketing \| Chronische Krankheit \| Chronic disease \| Krankheit \| Disease \| Qualitative Methode \| Qualitative method \| Gesundheitsvorsorge \| Preventive care \| Arzneimittel \| Pharmaceuticals \| Verkaufsförderung \| Sales promotion

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