Visual modality of engagement : conceptualization, typology of forms, and outcomes
Jaylan Azer, Lorena Blasco-Arcas, and Matthew Alexander
| Year of publication: |
2024
|
|---|---|
| Authors: | Azer, Jaylan ; Blasco-Arcas, Lorena ; Alexander, Matthew |
| Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 27.2024, 2, p. 231-249
|
| Subject: | customer engagement behavior | communication | image act theory | social media | visual content | visual modality of engagement | Social Web | Social web | Visualisierung | Visualization | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10946705231190867 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014580426