Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Angeline Close; Russell Lacey; T. Bettina Cornwell
| Year of publication: |
2015
|
|---|---|
| Authors: | Close, Angeline ; Lacey, Russell ; Cornwell, T. Bettina |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 55.2015, 2, p. 206-215
|
| Subject: | Sponsoring | Sponsorship | Sportveranstaltung | Sport event | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Kognition | Cognition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011296202