Walking in the customers' shoes
| Year of publication: |
2018
|
|---|---|
| Authors: | Walker, Karen ; Wortmann, Christoph ; Braun, Laura |
| Published in: |
Marketing Review St.Gallen. - ISSN 1865-7516. - Vol. 35.2018, 6, p. 62-66
|
| Publisher: |
St.Gallen : Thexis Verlag |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Article |
| Language: | English |
| Other identifiers: | hdl:10419/279619 [Handle] RePEc:zbw:hsgmrs:279619 [RePEc] |
| Source: |
Persistent link: https://www.econbiz.de/10014420640