Walking the Hedonic Product Treadmill: Default Contrast and Mood-Based Assimilation In judgments of Predicted Happiness with a Target Product
| Year of publication: |
2001
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|---|---|
| Authors: | Raghunathan, Rajagopal ; Irwin, Julie R. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 28.2001, 3, p. 355-368
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