If I want you to like me, should I be like you or unlike you? The effect of prior positive interaction with the group on conformity and distinctiveness in consumer decision making

If I want you to like me, should I be like you or unlike you? : the effect of prior positive interaction with the group on conformity and distinctiveness in consumer decision making

Papyrina, Veronika, (2012)

Men and women watching and reading : gender and information processing opportunity effects in advertising

Papyrina, Veronika, (2015)

The trade-off between quantity and quality of information in gender responses to advertising

Papyrina, Veronika, (2019)