Warenprobenwirkung : verhaltenswissenschaftliche Erklärung unter Berücksichtigung einer Käufertypologisierung /Michaela Ludl

Alternative title:	Verhaltenswissenschaftliche Erklärung der Wirkungsweise von Warenproben
Year of publication:	2007 ; 1. Aufl.
Authors:	Ludl, Michaela
Publisher:	Lohmar : Eul
Subject:	Verkaufsförderung \| Sales promotion \| Werbemittel \| Promotional materials \| Werbewirkung \| Advertising effects \| Konsumentenverhalten \| Consumer behaviour \| Verhalten \| Behaviour \| Theorie \| Theory \| Sales-promotion \| Warenprobe \| Verbraucherverhalten \| Kundentyp
Description of contents:	Table of Contents [gbv.de] ; Description [deposit.dnb.de]

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