Warmth and conformity : the effects of ambient temperature on product preferences and financial decisions
Xun (Irene) Huang; Meng Zhang; Michael K. Hui; Robert S. Wyer Jr.
| Year of publication: |
2014
|
|---|---|
| Authors: | Huang, Xun Irene ; Zhang, Meng ; Hui, Michael K. ; Wyer, Robert S. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 24.2014, 2, p. 241-250
|
| Subject: | Ambient temperature | Conformity | Social closeness | Product choice | Financial decision making | Konsumentenverhalten | Consumer behaviour | Wetter | Weather | Experiment | Entscheidung | Decision |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010366272