Watching a game or experiencing it : theoretical foundations and practical cases of the fan experience
Boris Helleu
| Year of publication: |
2019
|
|---|---|
| Authors: | Helleu, Boris |
| Published in: |
The global sport economy : contemporary issues. - London : Routledge, ISBN 978-0-367-15105-8. - 2019, p. 71-88
|
| Subject: | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing | Beziehungsmarketing | Relationship marketing | Event-Marketing | Event marketing | Profisport | Professional sports | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012135156