Waving the flames of fan engagement : strategies for coping with the digital transformation in sports organizations
Deepika Pandita and Fatima Vapiwala
| Year of publication: |
2024
|
|---|---|
| Authors: | Pandita, Deepika ; Vapiwala, Fatima |
| Published in: |
Journal of strategy and management. - Bingley [u.a.] : Emerald, ISSN 1755-4268, ZDB-ID 2497601-5. - Vol. 17.2024, 3, p. 427-443
|
| Subject: | Digital transformation | Fan engagement | Fan experience | Social media | Sports organization | Social Web | Social web | Digitalisierung | Digitization | Online-Marketing | Internet marketing | Sportorganisation | Sport organization | Konsumentenverhalten | Consumer behaviour | Organisatorischer Wandel | Organizational change | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSMA-02-2022-0041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015326772