Ways of Classifying Banking Customers Using Fuzzy and Crisp Algorithms

Customer care management has developed, mainly in the last years. The present level was reached as a result of implementing new information technologies. One of the sectors subject to these changes is that of classifying customers. Classifying clients has a fundamental function in communication, campaign development, elaborating new products, awarding existent customers. Having a portfolio of information regarding the customer with sociodemographic data and a history of transactions about each client, companies and banks may develop a new design of transaction profiles. [6],[5].