'We Are All Customers Now.' Rhetorical Strategy and Ideological Control in Marketing Management Texts
Year of publication: |
2003
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Authors: | Hackley, Chris |
Published in: |
Journal of management studies : JMS. - Oxford : Blackwell, ISSN 0022-2380, ZDB-ID 2424976. - Vol. 40.2003, 5, p. 1325
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