We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Sohyun Bae, Xiaoyan Liu, Sharon Ng
| Year of publication: |
2022
|
|---|---|
| Authors: | Bae, Sohyun ; Liu, Xiaoyan ; Ng, Sharon |
| Subject: | Causal attribution | Deceptive advertising | Firm size | Lie acceptability | Self-construal | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbebeschränkung | Advertising regulation | Betriebsgröße | Werbung | Advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-021-09593-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013273044