We are not who they think we are! : examining responses of qualified Tunisian immigrants in France to country-of-origin based image discrepancies
Year of publication: |
2025
|
---|---|
Authors: | Bhatt, Mamta ; Vakkayil, Jacob ; Ben Romdhane, Maya |
Published in: |
European management journal. - Amsterdam [u.a.] : Elsevier Science, ISSN 0263-2373, ZDB-ID 2013159-8. - Vol. 43.2025, 1, p. 17-29
|
Subject: | Country-of-origin based images | Image discrepancies | Qualified immigrants | Response tactics | Stereotypes | Frankreich | France | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Migranten | Migrants | Firmenimage | Corporate reputation | Einwanderung | Immigration |
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