Cover -- Contents -- Foreword -- Preface -- Acknowledgements -- Part 1 An Approach to Build Analytics Capability to Solve Business Problems -- Introduction The Practice of Analytics and the Associated 'Conundrum' -- 1 Where to Begin: Managing Organization's Data Inventory for Effective Decision Support -- 2 Useful Approaches to Mining Information: Building Intuition of Analytic Tools -- 3 Resolving Business Problems with (Predictive) Analytics: Scoping the Objectives -- 4 Communicating Analytical Output: Numbers to Narratives -- 5 From Analysis to Analytics: Building the Infrastructure -- Part 2 The Analytic 'State of Affairs' -- 6 Perspectives on Knowledge Process1 Adoption in Emerging Economies -- Postscript -- Appendix 1 -- Appendix 2 -- Appendix 3 -- Appendix 3A -- Appendix 4 -- Appendix 5 -- Appendix 6 -- About the Authors.