Web 2.0 and consumers' digital footprint : managing privacy and disclosure choices in social media
Ereni Markos; Lauren I. Labrecque; George R. Milne
| Year of publication: |
2012
|
|---|---|
| Authors: | Markos, Ereni ; Labrecque, Lauren I. ; Milne, George R. |
| Published in: |
Online consumer behavior : theory and research in social media, advertising, and e-tail. - New York [u.a.] : Routledge, ISBN 978-1-84872-969-8. - 2012, p. 157-182
|
| Subject: | Social Web | Social web | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Website | Unternehmenspublizität | Corporate disclosure |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009567795