Web 2.0 tools in retailing : benefits of their use and reasons for not using them
María-del-Carmen Alarcón-del-Amo; Carlota Lorenzo-Romero; Miguel-Angel Gómez-Borja; Juan-Antonio Mondéjar-Jiménez
| Year of publication: |
2012
|
|---|---|
| Authors: | Alarcón-del-Amo, María-del-Carmen ; Lorenzo-Romero, Carlota ; Gómez-Borja, Miguel-Angel ; Mondéjar-Jiménez, Juan-Antonio |
| Published in: |
International business and economics research journal. - Littleton, Colo, ISSN 1535-0754, ZDB-ID 21436708. - Vol. 11.2012, 13, p. 1463-1469
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010076788