Web-based forums and metaphysical branding
| Year of publication: |
2013
|
|---|---|
| Authors: | Oakes, Steve ; Dennis, Noel ; Oakes, Helen |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 29.2013, 5 (1.4.), p. 607-624
|