Web strategies to promote internet shipping : is cultural-customization needed?
by Choon Ling Sia; Kai H. Lim; Kwok Leung; Matthew K. O. Lee; Wayne Wei Huang
| Year of publication: |
2009
|
|---|---|
| Authors: | Sia, Choon Ling ; Lim, Kai H. ; Leung, Kwok ; Lee, Matthew K. O. ; Huang, Wayne W. |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 33.2009, 3, p. 491-512
|
| Subject: | Online-Handel | Online retailing | Website | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Interkulturelle Beziehungen | Cross-cultural relations | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003885243