Web users' perceptions of and attitudes toward online advertising formats
Kelli S. Burns; Richard J. Lutz
| Year of publication: |
2008
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|---|---|
| Authors: | Burns, Kelli S. ; Lutz, Richard J. |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 21516765. - Vol. 4.2007/08, 4, p. 281-301
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009850595