Website translation and destination image marketing : a case study of Reunion Island
Year of publication: |
August 2016
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Authors: | Tang-Taye, Jean-Pierre ; Standing, Craig |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 40.2016, 5, p. 611-633
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Subject: | Alceste | correspondence analysis | destination image | Reunion Island | website translation | marketing island destinations | third world tourism marketing | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Website | Insel | Island | Markenimage | Brand image |
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