WeChat gamification : mobile payment impact on word of mouth and customer loyalty
Asad Hassan Butt, Hassan Ahmad, Asif Muzaffar, Waseem Irshad, Muhammad Usman Mumtaz, Talha Zubair Ahmad Khan
| Year of publication: |
2025
|
|---|---|
| Authors: | Butt, Asad Hassan ; Ahmad, Hassan ; Muzaffar, Asif ; Irshad, Waseem ; Mumtaz, Muhammad Usman ; Zubair Ahmad Khan, Talha |
| Published in: |
Spanish journal of marketing. - Bingley : Emerald, ISSN 2444-9709, ZDB-ID 2924966-1. - Vol. 29.2025, 1, p. 95-113
|
| Subject: | Disfrute | Enjoyment | Gamification | Generation | Intimacy | Mobile payment | Playfulness | Elektronisches Zahlungsmittel | Electronic payment | Virales Marketing | Viral marketing | Mobile Business | Mobile business | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Mobiltelefon | Mobile phone | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SJME-01-2023-0021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015190420