Weight Watchers : social event centered marketing
Year of publication: |
2008
|
---|---|
Authors: | Vignali, Claudio ; Henderson, Stephen |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 14.2008, 2, p. 99-113
|
Subject: | Weight Watchers International | Ernährungsverhalten | Eating habit | Gesundheitsrisiko | Health risk | Event-Marketing | Event marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
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