Weiterentwicklung der Testmarktsimulation : eine neue Methode für den Verbrauchsgüterbereich

Björn Höfer

Year of publication:	2010
Authors:	Höfer, Björn
Publisher:	Marburg : Tectum-Verl.
Subject:	GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung \| Konsumgüter \| Consumer goods \| Innovation \| Marktforschung \| Market research \| Produkttest \| Product testing \| Prognoseverfahren \| Forecasting model \| Simulation \| Deutschland \| Germany \| Verbrauchsgut \| Produkteinführung \| Testmarkt
Description of contents:	Table of Contents [gbv.de]

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