Welcome to the desert of the real: reality, realism, measurement, and C-OAR-SE
Year of publication: |
2016
|
---|---|
Authors: | Lee, Nick ; Cadogan, John |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 50.2016, 11, p. 1959-1968
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Psychometrics | Measurement | Validity | Realism |
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