Wenn Kunden Unternehmen hassen
Year of publication: |
2007
|
---|---|
Authors: | McGovern, Gail ; Moon, Youngme |
Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 29.2007, 7, p. 56-67
|
Subject: | Beziehungsmarketing | Relationship marketing | Erfolgsfaktor | Success factor | Kundenzufriedenheit | Customer satisfaction |
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