Went in for Botox and left with a rhinoplasty : the ethics of customer relationship marketing practices for non-surgical cosmetic procedures
Aphrodite Vlahos and Liliana L. Bove
| Year of publication: |
2016
|
|---|---|
| Authors: | Vlahos, Aphrodite ; Bove, Liliana L. |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 7, p. 927-942
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| Subject: | Ethics | Relationship marketing | Word-of-mouth (WOM) | Customer relationship marketing (CRM) | Ethical marketing | Plastic surgery | Beziehungsmarketing | Ethik | Virales Marketing | Viral marketing | Unternehmensethik | Business ethics | Marketing | Wirtschaftsethik | Economic ethics | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-06-2015-0125 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011623893