Werbewirkungen durch emotionale Konditionierung : Theorie, Anwendung u. Messmethode

Ulrich R. Ghazizadeh

Year of publication:	1987
Authors:	Ghazizadeh, Ulrich R.
Publisher:	Frankfurt am Main [u.a.] : Lang
Subject:	Werbepsychologie \| Psychology of advertising \| Konsumentenverhalten \| Consumer behaviour \| Werbung \| Konditionierung \| Werbewirkung \| Verhaltenspsychologie
Description of contents:	Table of Contents [external.dandelon.com]

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