Werbewirkungsmessung im Internet : Wahrnehmung, Einstellung und moderierende Effekte
by Uta Meeder
| Year of publication: |
2007 ; 1. Aufl.
|
|---|---|
| Authors: | Meeder, Uta |
| Publisher: |
Wiesbaden : Deutscher Universitäts-Verlag |
| Subject: | Werbewirkung | Advertising effects | Internet | Messung | Measurement | Electronic Commerce | E-commerce | Website | Gestaltung |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | Online-Ressource v.: digital |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Mannheim, Univ., Diss., 2006 |
| Notes: | Literaturverz. S. 277 - 303 |
| ISBN: | 978-3-8350-9613-4 ; 978-3-8350-0800-7 |
| Other identifiers: | 10.1007/978-3-8350-9613-4 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013515524