Werbung
Year of publication: |
2008
|
---|---|
Authors: | Lürssen, Jürgen |
Published in: |
Kulturmarketing. - München : Oldenbourg, ISBN 978-3-486-58502-5. - 2008, p. 247-260
|
Subject: | Kultursektor | Cultural sector | Werbeplanung | Advertising planning | Werbeträger | Advertising media | Werbewirkung | Advertising effects |
Description of contents: | Description [fox.leuphana.de] |
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