What about design newness? : investigating the relevance of a neglected dimension of product innovativeness
Year of publication: |
2009
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Authors: | Talke, Katrin ; Salomo, Sören ; Wieringa, Jaap E. ; Lutz, Antje |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 26.2009, 6, p. 601-615
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Subject: | Innovation | Produktentwicklung | New product development | Theorie | Theory | Produktgestaltung | Product design |
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