What affects the level of social networking site daily usage? : an empirical analysis of Greek university students
Ioannis Antoniadis, Vaggelis Saprikis, Ioannis Koukoulis
| Year of publication: |
2020
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|---|---|
| Authors: | Antoniadis, Ioannis ; Saprikis, Vaggelis ; Koukoulis, Ioannis |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 16.2020, 1, p. 47-59
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| Subject: | Consumer Behavior | Debating | Discriminant Analysis | E-Marketing | Entertainment Seeking | Level of Use | Post Adoption Stage | Social Networking | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Studierende | Students | Soziales Netzwerk | Social network | Griechenland | Greece | Hochschule | Higher education institution | Online-Marketing | Internet marketing |