What are the effective strategic orientations for new product success under different environments? : an empirical study of Chineses businesses
Yan Yang , Qing Wang, Hengyuan Zhu and Guisheng Wu
| Year of publication: |
2012
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|---|---|
| Authors: | Yang, Yan ; Wang, Qing ; Zhu, Hengyuan ; Wu, Guisheng |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 2, p. 166-179
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| Subject: | Innovationsmanagement | Innovation management | Faktorenanalyse | Factor analysis | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009504644