What British Management can Reasonably Expect from a Quality Circle Programme

One of the main difficulties with the Quality Circle (QC) technique is that, to the uninitiated, it appears attractively simple in concept. This attraction has been enhanced by the many claims made for it in the management literature. Such claims though, are often based on experiential rather than research evidence. However, a longitudinal study covering the four‐year period 1981‐1984 did indicate that QCs can survive for reasonable periods of time, and with varying degrees of success, outside Japan, providing the organisational environment and circumstances are conducive. The study also showed that the QC technique is not universally applicable; it has real limitations as well. The article aims to examine some of these limitations and to suggest what may be reasonably expected from a QC programme.