What can social marketing learn from Dirichlet theory patterns in a physical activity context?
Naomi Gruneklee (Griffith University, Brisbane, Australia), Sharyn Rundle-Thiele and Krzysztof Kubacki (Social Marketing @ Griffith, Griffith University, Nathan, Australia)
| Year of publication: |
2016
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|---|---|
| Authors: | Gruneklee, Naomi ; Rundle-Thiele, Sharyn ; Kubacki, Krzysztof |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 1, p. 41-60
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| Subject: | Physical activity | Social marketing | Survey | Behaviour change | Dirichlet theory | Social Marketing | Sport | Sports | Gesundheitsvorsorge | Preventive care | Verhalten | Behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-12-2014-0233 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011459190