What can social preferences tell us about charitable giving? Evidence on responses to price of giving, matching, and rebates

This chapter investigates the relationship between heterogeneous social preferences and charitable giving under alternative prices of giving and types of subsidies. Using 10 allocation decisions, we categorize participants’ social preferences as self-interested, inequity averse, or social surplus maximizing. In subsequent charitable giving treatments, analysis of within-person decision-making gives support for several predictions consistent with social preference types: social surplus maximizers are most likely to give to a charity that increases production; inequity averters give more to charity than do other groups; all preference types give more when the price of giving declines; and social surplus maximizers are more responsive to the price of giving than are inequity averters.