What comes after "new-to-the-world" product success for a small firm? : Utilize MOT analysis and implementation for innovative products and competitive lead
Myra Urness
| Year of publication: |
2007
|
|---|---|
| Authors: | Urness, Myra |
| Published in: |
Challenges in the management of new technologies. - Singapore [u.a.] : World Scientific, ISBN 978-981-270-855-7. - 2007, p. 69-85
|
| Subject: | Medizinprodukteindustrie | Medical device industry | KMU | SME | Innovationsmanagement | Innovation management | Wettbewerbsstrategie | Competitive strategy | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003606903