What components should be included in advertising literacy education? : effect of component types and the moderating role of age
Yoori Hwang, Jung-Yoon Yum, Se-Hoon Jeong
| Year of publication: |
2018
|
|---|---|
| Authors: | Hwang, Yoori ; Yum, Jung-Yoon ; Jeong, Se-Hoon |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 47.2018, 4, p. 347-361
|
| Subject: | Werbung | Advertising | Zielgruppe | Target group | Kinder | Children | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2018.1546628 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012004049