What constitutes a favorable destination brand portfolio? : through the lens of coherence
Fiona X. Yang, Xiangping Li, Yeongbae Choe
| Year of publication: |
2022
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|---|---|
| Authors: | Yang, Fiona X. ; Li, Xiangping ; Choe, Yeongbae |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 90.2022, p. 1-13
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| Subject: | Attitude | Brand portfolio coherence | Destination branding | Loyalty | Self-congruity | Markenführung | Brand management | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Beziehungsmarketing | Relationship marketing | Portfolio-Management | Portfolio selection | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2021.104480 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013326546