What contributes to the enhanced use of customer, competition and technology knowledge for product innovation performance?
| Year of publication: |
2009
|
|---|---|
| Authors: | Zhang, Junfeng ; Hoenig, Scott ; Di Benedetto, Anthony ; Lancioni, Richard A. ; Phatak, Arvind |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 38.2009, 2, p. 207-218
|