What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Theory to Identify Effective Message Themes
Year of publication: |
2003
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Authors: | Pechmann, Cornelia ; Zhao, Guangzhi ; Goldberg, Marvin E. ; Reibling, Ellen Thomas |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 67.2003, 2, p. 1-18
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