What customers want : using outcome driven innovation to create breakthrough products and services
Anthony Ulwick
| Year of publication: |
2005
|
|---|---|
| Authors: | Ulwick, Anthony W. |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | New products | Produktinnovation | Produktentwicklung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXV, 202 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-140867-3 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004802104