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What do Twitter users think of top fast food brands? : exploring public opinion using a sentiment analysis approach

Cristina Allen
Year of publication:
2023
Authors: Allen, Cristina
Published in:
Big data marketing strategies for superior customer experience. - Hershey, PA : IGI Global, ISBN 978-1-6684-6454-0. - 2023, p. 217-245
Subject: Fast Food | Fast food | Markenartikel | Brand | Markenführung | Brand management | Social Web | Social web | Konsumentenverhalten | Consumer behaviour
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