What drives a donor? A machine learning‐based approach for predicting responses of nonprofit direct marketing campaigns
| Year of publication: |
2021
|
|---|---|
| Authors: | Cacciarelli, Davide ; Boresta, Marco |
| Published in: |
Journal of Philanthropy and Marketing. - Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 27.2021, 2 (31.08.)
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/nvsm.1724 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012808691