What drives brand love and purchase intentions toward the local food distribution system? : a study of social media-based REKO (fair consumption) groups
Sushant Kumar, Mikko Murphy, Shalini Talwar, Puneet Kaur, Amandeep Dhir
| Year of publication: |
2021
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|---|---|
| Authors: | Kumar, Sushant ; Murphy, Mikko ; Talwar, Shalini ; Kaur, Puneet ; Dhir, Amandeep |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-13
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| Subject: | Altruism | Brand love | Local food | REKO | Social media | Stimuli organism response (SOR) theory | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Altruismus | Emotion | Lebensmittel | Food | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102444 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012502672